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USING THE POWER OF INSURGENT STRATEGY
TO PUT YOUR BUSINESS BACK ON TOP

ABOUT THE AUTHORS

David Morey and Scott Miller are two of today's most sought-after political and business strategists.

They masterminded winning presidential campaigns for Vincente Fox in Mexico, Corazon Aquino in the Philippines and Kim Dae Jung in South Korea, among other world leaders. They've engineered winning congressional and gubernatorial campaigns throughout the US. And, they helped many of the world's top companies - including Microsoft, Coca-Cola, Apple Computer, Nike, Disney, Verizon, Visa, McDonalds and 7-Eleven. In addition to their strategic consulting assignments, David and Scott have trained top executives to be great insurgents, using the principles of The Underdog Advantage.

"Morey and Miller have translated into strategic principles the instincts that have driven all my success on the football field and in business. This is the playbook for the insurgent warrior."

FRAN TARKENTON, NFL Hall of Fame Quarterback

"There is more innovative thinking per page here than in any strategy book I've read."

JIM KOCH, Founder and Brewer, The Boston Beer Company, Inc.

“They excel at taking complex issues, summarizing them, and putting them into context for our business.”

David Morey

David Morey David Morey is founder and Chairman of DMG Global and Vice Chairman of Core Strategy Group, is one of America’s leading strategic consultants. He is the award-winning author of the The Underdog Advantage (McGraw-Hill) and The Leadership Campaign (Career Press), and for many years served as Adjunct Professor of International Affairs at Columbia University and currently teaches at the University of Pennsylvania.  Over the years, Mr. Morey has worked with some of the world’s top business leaders—and advised five Nobel Peace Prize winners and eighteen winning global presidential campaigns, including those of Barack Obama. His corporate clients include GE, Verizon, Pepsi, Mars, KPMG, McDonald's, Microsoft, News Corp., Nike, P&G, Disney, Visa, The Coca-Cola Company, Linked-in, TPG, American Express, NBC, Samsung, Deloitte and many others.

 

Scott Miller

www.OneMoreCustomer.com

Scott MillerAfter graduating from Washington & Lee University in 1967, Scott Miller began a career in advertising and political consulting. As Creative Director of McCann-Erickson in New York, where he worked for such clients as Coca-Cola, Miller Brewing and Exxon, Mr. Miller won every major award for creative excellence in the advertising industry, including many Clio Awards and a Lion d’Or from the Cannes Film Festival.

In 1979 he founded Sawyer/Miller Group with David Sawyer. This strategic consulting group developed communications strategy for many political campaigns, corporations and institutions. Among Sawyer/Miller Group’s clients: Corazon Aquino, Vaclav Havel, Coca-Cola, Microsoft, Miller Brewing, Boris Yeltsin, Drexel Burnham Lambert, Kim Dae Jung, Goldman-Sachs, Apple Computer, Virgilio Barco, USA for Africa/Hands Across America, Lech Walesa and The Better World Foundation. Sawyer/Miller also advised over 40 U.S. candidates for Governor or Senator and several Presidential campaigns.

In 1988, Sawyer/Miller Group was acquired by True North (now Interpublic Group) and Mr. Miller founded Core Strategy Group with Sergio Zyman. At Core, he worked on developing communications, marketing and branding strategies for clients like McDonalds, Verizon, CitiGroup, Microsoft, Coca-Cola, Google, News Corp., The Tribune Company, Highfields Capital, Rio Tinto, Cox Newspapers, Women & Co., The Newspaper Association of America, Knight-Ridder, The Southern Company, The Home Depot and The Walt Disney Company. He has also helped develop strategy for the successful political campaigns of Kim Dae Jung and Vicente Fox. In the 2004 U.S. election, Mr. Miller worked as a strategist for the Bush-Cheney campaign and the National Republican Senate Campaign Committee.

Mr. Miller provides commentary on political and corporate communications on the major television networks, and often lectures on communications, branding and insurgent strategies. He wrote Building Brandwidth with Sergio Zyman and The Underdog Advantage with David Morey for McGraw-Hill. He is a member of the Council on Foreign Relations. He was included on several Who’s Who lists over the years, before realizing the listing is basically a marketing scam. Nevertheless, to his great embarrassment, he bought one faux marble plaque.

Scott Miller lives in Atlanta, Georgia and Carmel, California with his wife Denise and sons Tyler and Brett.

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